CUMU: February 2009 Grads

- Curriculum
- Scrapbook
- Resources
- Pricing/Lodging
- Comments

"The issues facing credit union professionals today surround how different services marketing is from product marketing. The faculty highlights the nuances of how to strategically market financial services in this economy! More importantly, we focus on how to protect the core of the profitable membership and drive better bottom line results while setting the lead generation for next year!"

Nicolette Lemmon
Founder
Credit Union Marketing University

Congrats to our Winter 2009 Graduates!

CUMU February 09 Grads

Credit union marketing professionals from across the country who graduated recently from the February session of Credit Union Marketing University are pictured here. Front row, left to right: Barbara J. Mathey, IBEW and United Workers Federal Credit Union; Michael Poulos, CEO of Michigan First and Credit Union Marketing University faculty member; Christina M. Reynolds, Meadville Area Federal Credit Union and Kristen DiBona, Boston Firefighter Credit Union. Back row, left to right: Denny Koepke, Credit Union Marketing University faculty member; Nicolette Lemmon, Credit Union Marketing University faculty member; Denise M. Meinert, Associated Healthcare Credit Union; Christopher D. Sievers, SIU Credit Union; Mark Krolick, Tyndall Federal Credit Union; Rubylee Findley, SnoCope Federal Credit Union and Paul D. Snyder, CSE Federal Credit Union.

Student Testimonials:

"In today's economic environment, being able to show the power of your marketing is critical. Credit Union Marketing University gives you the skills and confidence to pitch your plans to the CEO and the resources to back up your ideas. I just presented the marketing cost recovery worksheet and the return on investment worksheet to show the potential ROI for an upcoming promotion I wanted to do. The CEO was very impressed and quickly approved the promotion. He said the financial data I presented to him was exactly what he wanted to see."

Chris Sievers,
Marketing Director,
SIU Credit Union

"I enjoyed the hands on experience and discussion offered at Credit Union Marketing University. There is something at every level for students to take back with them and utilize at their own credit union. Also, the tools provided by Credit Union Marketing University have been very useful to me. I have used the Virtual Marketing Professor, implemented the marketing plan, and utilized the Cost of Recovery, ROI and Budget spreadsheet."

Denise Meinert,
Director of Marketing & Business Development,
Associated Healthcare Credit Union

"For those of us in marketing, ROI is important. This educational opportunity is an outstanding way for marketers to learn the "numbers" in a non-threatening environment and leave with tools and knowledge that can be used the next day."

Paul D. Snyder,
Vice President of Marketing,
CSE Federal Credit Union

"As a CEO, I always look for educational opportunities that provide the greatest benefit to our staff and maximum value for the Credit Union. The Credit Union Marketing University was a week filled with relevant and timely information and tools that were usable immediately.

The Virtual Marketing Professor allows us to determine not only if a proposed promotion should accomplish our goals, but also to verify how successful the promotion actually was. We have struggled with this for years."

Barbara Mathey,
President/CEO,
IBEW & United Workers Federal Credit Union

"The skills and information you learn help you to be more effective and succcessful with every promotion. The tracking aspect alone has proven what ideas work and helped me to convince my CEO to try some new things."

Ruby Findley,
Marketing Director,
SnoCope Federal Credit Union

"The most valuable thing about the Credit Union Marketing University were the Cost Recovery Analysis and the Social Media discussion. Credit Union Marketing University provides a very thorough review of credit union finances and how marketing can have a positive impact to the bottom line."

Mark Krolick,
Vice President of Marketing,
Tyndall Federal Credit Union

"Credit Union Marketing University offered me a look at the whole picture. I really appreciated that opportunity. All of the instructors were very approachable and that made the whole experience more enjoyable."

Chrisitina M. Reynolds,
Marketing & Communications Coordinator,
Meadville Area Federal Credit Union

>>View photos from our winter session on Facebook.
>>Register for our upcoming session that has a special focus on social media!