Successful Marketing Strategies,
A Credit Union Marketing Manual

The new Successful Marketing Strategies is a breakout manual that is also the course book for Credit Union Marketing University. You will receive insights on developing a marketing plan that supports your CU's goals, how to measure marketing return on investment (ROI), and much more!

PLUS! Included is the Virtual Marketing Professor CD - a tool providing you with planning, budgeting and ROI tracking worksheets that you can implement immediately to validate your marketing efforts to senior management.

Chapters Include:

Introduction
Chapter 1: The Strategic Planning Process
Chapter 2: The Impact of Strategic Planning on Marketing
Chapter 3: Design and Develop a Strategic Marketing Plan
Chapter 4: Trends Impacting Marketing Decisions
Chapter 5: Analyzing Competitiveness
Chapter 6: Uncovering Marketing Opportunities
Chapter 7: Creating Strategies to Support Your Goals
Chapter 8: Branding Applied to Credit Unions
Chapter 9: Emerging On-Line Issues & Opportunities
Chapter 10: Budgeting, Benchmarking & Tracking Costs
Chapter 11: Measuring Marketing Effectiveness
Chapter 12: Putting It All Together - The Bottom Line
Chapter 13: How To Market Ideas
Special Review Tool: The Marketing Audit
                                    About the Author
                                    References & Resources

Virtual Marketing Professor CD Includes:

Marketing Tools:
- Schedule of Marketing Activities
- Promotional Timeline
- Sample Competitive Worksheet
- Checking Competitive Worksheet
- Savings Competitive Worksheet
- Loan Competitive Worksheet
- Sample Marketing Plan: $35-$75 million Credit Union
- Sample Marketing Plan: $75-$200 million Credit Union
- Sample Marketing Plan: $200 million+ Credit Union

Tracking Tools:
- Budget Tracking
- Sample Cost Recovery
- Cost Recovery Worksheet
- Return on Investment
- Sample Return on Investment

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$199.00