CUMU: Resources from Faculty

- Curriculum
- Scrapbook
- Resources
- Pricing/Lodging
- Comments

"The issues facing credit union professionals today surround how different services marketing is from product marketing. The faculty highlights the nuances of how to strategically market financial services in this economy! More importantly, we focus on how to protect the core of the profitable membership and drive better bottom line results while setting the lead generation for next year!"

Nicolette Lemmon
Founder
Credit Union Marketing University

Cross-Selling Training

VMP Filmed in front of a live credit union audience, these videos provide cross-selling tips your staff can use immediately! Each video offers a 45-minute workshop that also can be broken down into shorter training sessions. A training guide provides additional exercises to do with your staff to enhance the training.

One Minute Cross-Sell
This fast paced workshop provides: One minute tips to successful cross-selling; Short, easy-to-remember techniques to overcome the fear of selling and improve confidence; A better understanding of on-on-one contact with members; and an exercise in personality styles to enhance member communication.

One Minute Cross-Sell Coach
This workshop is designed to help supervisors improve front-line staff cross-selling through: An introduction to leadership skills, ways to enhance the sales culture within the credit union environment, tips on approaches to observation, feedback, monitoring.

One Minute Cross-Sell Coach Audio CD
The audio CD of the One Minute Cross-Sell Coach is perfect for listening to in the car for busy supervisors and managers who want leadership skills and ways to enhance the sales culture at their credit union! From tips on observing and correcting subordinate behavior to the best ways to provide feedback, the audio CD allows you to hear the video training in another convenient way!

Back to Resources from Faculty

$313.95