"The issues facing credit union professionals today surround how different services marketing is from product marketing. The faculty highlights the nuances of how to strategically market financial services in this economy! More importantly, we focus on how to protect the core of the profitable membership and drive better bottom line results while setting the lead generation for next year!"
Nicolette Lemmon
Founder
Credit Union Marketing University
NEW - Building Business Partners and Enhancing Membership Growth
This easy to read handbook contains more than 40 pages of strategies and ideas designed to build partner company relationships. From profiling decisions on the best companies to recruit and retain, to marketing planning for ongoing communication, you will find ways to build better working relationships. Also included are suggestions on a branch manager call program and actual copies of marketing pieces for generating creative ideas.