CEO Urges Marketers to Learn the Numbers

Exclusive Interview with Michael Poulos - CEO of Michigan First and
CU Marketing University faculty member
In Tough Times, the Tough Get Marketing
A tough economy requires more marketing savvy. Don't let the hard times stop your credit union from building member business. Turn to the Credit Union Marketing University, February 9-13, 2009 in Scottsdale, Arizona for our next sessions of Track One: Strategic Marketing Planning for Increasing Credit Union ROA and Track Two: Managing Marketing Performance and ROI to Enhance Credit Union Performance.
"The Credit Union Marketing University really challenges your mind and makes you think of different ways to present your brand and promotions to the public and senior management. CUMU is very welcoming and makes learning fun!” Daniela Ellis, Riverland Credit Union
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